The Ideal kit was about creating a promotional kit for entrepreneurs and small companies. The main goal was to get the audience emotionally involved with the Ideal kit design.
The mandate was to provide the client a way to organize his contacts but mostly to make him live a good experience with a one package.
The kit includes:
Alphabetic separators, USB key, page marker and a miniature pen.
I came up with a simple and elegant design. The cover of the box was made from magnet so it automatically closes when you flip it. The usb key is held by a magnet as well.In the box, each section is separated by alphabetic cards. The page marker and the mini pen are die cut and held by a thick cardboard.
I had to find a way to close the box and still be able to reuse it, so I came up with the idea of magnetics. Since the brand speaks for young adults and people in the work field, I chose a simple butprofessional design. I wanted this brand to be more about the client's experience and emotions while using it so I came up with a style visually strong, professional, clean and recyclable.